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The RRF has partnered with state regulatory / enforcement agencies and retail associations to operationalize the "enforcement + assistance" model. In Birmingham, AL, Des Moines, IA, Springfield, MO and Santa Fe, NM between September 2003 and May 2005, the RRF and its state partners pilot-tested a quality improvement tool to assist retailers to identify and implement Best Practices identified in the CSAP Report and a Mystery Shopper Reporting System to provide retailers with detailed feedback on actual store conduct as a quality assurance tool. In late 2005, RRF began a community roll-out of the new RR model, starting in Albuquerque, NM, with two additional study sites—Iowa City, IA and Waltham, MA—launched in 2006. A report of this community roll-out of what is now called the RR Systems Project shows the strong potential of this model for improving age-verification conduct.
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The Responsible Retailing Forum, Inc. ("RRF") began as project of the Heller Graduate School, Brandeis University and Florida Center for Prevention Research, Florida State University.
As a way of more fully capturing the expanding opportunities for public-private partnerships, and for engaging diverse stakeholders in cooperative policy research and development, RRF became a separate legal, non-profit corporation in June, 2006.
In January, 2007, RRF received IRS approval for tax-exempt, 501(C)3 status.