The RR Forum brings together public and private stakeholders—regulatory and enforcement agencies; attorneys general; public health agencies and advocates; retailers and their associations; distributors and producers; and researchers—in order to (1) identify and promulgate Best Practices to prevent underage sales of age-restricted products; and (2) examine the impacts of RR policies from the diverse perspectives of these different stakeholders.

For a full description of the RR Forum, click here.
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Statutes in Alaska -- championed by the Brown Jug package store chain -- allow retailers to take actions against underage customers who attempt to purchase alcohol and against adults who purchase alcohol for a minor (so-called "3rd party sales"). This innovate, non-criminal approach generates cash bonuses for clerks, servers, bartenders and door staff who interdict an illegal underage or 3rd party sale.

For a video of this topic, produced at the 2009 RRF national meeting, go to view video

The Responsible Retailing Forum is a partner in We Don't Serve Teens , a consumer education program spreading the message that serving alcohol to teens is unsafe, illegal, and irresponsible.

Alcohol retailers can order We Don't Serve Teens point of sale materials free of charge from The Century Council.

 
Did you know you can communicate with hundreds of professionals in the field of Responsible Retailing? By clicking the MESSAGE BOARD button located above, you can sign up for the Responsible Retailing Forum Message Board and start sharing information, read announcements, and establish working relationships with other Responsible Retailing professionals across the nation! Sign up today!

In 2001, a team of national experts produced a federal guidance document, Report on Best Practices for Responsible Retailing, reflecting the experiences and insights of retailers, alcohol control boards and other state regulatory and enforcement agencies ("R-E agencies"), state attorneys general, and academic researchers. The Best Practices identified in that report have been further developed by the Responsible Retailing Forum into an "Integrated Responsible Retailing" model. (more)